RO

A drill modeled in Ren.

Problem

Too many drills use vibrant colors to show brand identity (blue, green, red, yellow, orange)
Lack of attention towards indicating function.
Confusion when using the drill.

Goal

To create a drill with one additional function with an easy to read UI through the use of color, texture and material.

Research

Went to Home Depot, tried out existing products, noted positives & negatives. Interviewed people who used drills to see what they thought.

Concept

Sat down with a large number of possible solutions. Picked 5 to move on into prototyping before narrowing it down to one.