A drill modeled in Ren.
- Too many drills use vibrant colors to show brand identity (blue, green, red, yellow, orange)
- Lack of attention towards indicating function.
- Confusion when using the drill.
To create a drill with one additional function with an easy to read UI through the use of color, texture and material.
Went to Home Depot, tried out existing products, noted positives & negatives. Interviewed people who used drills to see what they thought.
Sat down with a large number of possible solutions. Picked 5 to move on into prototyping before narrowing it down to one.